Qualitative Research in Education
Vol. 13 No. 3 : June
The Author(s) 2024

Biden and Putin's political PR skills (Comparative study)

Assist. prof. Dr. Jassim Tarish Ghudyeb 1, Assist. Prof. Dr. Adnan Abdel Moneim Abu Al-Saad 2

Abstract

The study aimed at characterizing and diagnosing the most important public relations skills in the field of political work of presidents and leaders represented by the American presidents ( Joe Biden ) and Russian (Vladimir Putin), who are the two most exciting personalities and circulated through the international media, especially after the outbreak of the Russian – Ukrainian war in 2022 and the United States of America standing by Ukraine , and World public opinion . The objective presentation of the research came through the comparative analytical method, based on the scientific literature and theories concerned in this regard . The study dealt with the most important skills in political public relations such as (political communication, persuasion, political speeches, press conference management, negotiation, protocol and etiquette, crisis management, team attention, decision-making, digital diplomacy, soft power) contained in the analysis form designed for this purpose, and reached many results, most notably: clear superiority In Putin's political PR skills.

Keywords

skills, political PR, Biden, Putin.

Literature Review

Conclusion

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